Can Social Media Really Help My Business?

 In Social Media Marketing

Can Social Media Really Help My Business?

The average American spend 6 hours every single day on their phone. Most of which is spent on social media platforms.

 

Can Social Media Really Help My Business

 

Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your business.

Social media’s power is unprecedented as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements.

With the huge number of online users, which is almost 59% of the world’s population, marketers must not miss out on their chance of marketing on these social media marketing forums where they can reach all the maximum number of potential buyers compared with print or television media marketing.

You’ll get the biggest return on your marketing investment from social media through advertising on these platforms like Facebook and Instagram.

Posting organically on these platform is also recommended but don’t send hours every day doing that.  Just do it with the intention that people will google your business’s name and /or your name as an owners and they want to see that you’re active on social media and showcase your work or your services.

Posting engagement on social media is dismal as these platforms are becoming a pay to play (with the exception of LinkedIn) at least for now.

 

Can Social Media Really Help My Business? YES and here is why

 

– Your customers/clients are on social media.

Business owners need to be vigilant on social media networks and need to create an image of their brand such that it is the first thing that comes to your customers’ minds when they think about a certain product or service.

This bond between a business and a potential buyer plays a significant role in converting them from just a potential customer to a loyal and regular one.

And this is what social media marketing helps you create.

It helps you as an entrepreneur become the first choice, the first thought, or the first preference for all the customers who can be important for you and your business.

There are over 2.5 Facebook Daily Active Users so they need to know that you’re on with the times and you’re active with your online presence as a business.

 

– Get More Leads from Social Media Advertising

This is by far my favourite reason. Advertising on social media is way cheaper than adverting on Google Ads (Pay per click ads). We’ve seen businesses grow purely from that.

Social Media Lead Generation is where all service-based businesses should start.

Social media advertising can help you increase your return on investment, as the cost of advertising on these social media forums is often less than the return, giving you more revenue.

Because you use digital marketing, you can reach hundreds and thousands of people by simply targeting ads, reducing your advertisement costs.

Facebook and Instagram help you in attracting your potential buyers, and at the same time, they aim to keep the potential customers engaged on their specific social media networks so that you and they both can benefit from this. It’s a win-win!

This increased user time on their social media networks increases the possibility of users seeing your ad or your profile, and therefore visiting your profile and then eventually some of which will engage and become buyers.

 

Marketing through social media increases your inbound traffic.

Your social media profiles provide yet another way to get more inbound traffic to your website and your business. This makes digital marketing through social media an excellent strategy to complement your search engine optimization efforts. Each piece of content that you post to your social media profiles is another opportunity to bring new visitors to your site. Once the visitor gets to your site, you will have the opportunity to convert them with amazing social proof and content.

In order to get the most inbound traffic possible, it’s important that you consistently publish content that is engaging and adds value for your target audience. The more quality content that you post on your social media channels, the more opportunities you have to engage new leads and direct them back to your website. If your website is optimized for conversions then it will only be a matter of time before these new leads convert into customers.

Video content is a great way to build that trust with your prospects. Start there.

 

Can Social Media Really Help My Business

 

Your competition is most likely on social media.

With Facebook Ad Library, you can actually see all the ads and creatives that your competitors are running so you can get a sense of what that looks like.

No matter what industry you are in or who your target market is, there is a good chance that your competitors are already present and involved on social media channels. This not only suggests that there is opportunity for your brand to do well on these channels, but it means that some of your potential customers may already be talking with the competition as we speak.

If you want to remain competitive in the digital marketplace, it’s vital that you start working toward building a presence on social media. Social media content allows you to not only show a little bit of your brand personality, but it also presents an effective outlet for demonstrating your industry expertise and knowledge. This is one of the best ways to set yourself apart from the competition and bring in more relevant online traffic.

 

Personalized Marketing

Small businesses & practices in particular are all about personalization.

When customers are at your business, you can take the time to connect with individuals. You can answer where your products come from, how long your business has been around, and where you got the inspiration to start your business. You can tell your personal story which consumer love

Personalized attention isn’t just applicable to consumers who are at your physical business or practice location. On social media, small businesses can give more than scripted responses to customers.

A big corporation that sells across the nation doesn’t have time to give a personalized response to each customer. A small business, on the other hand, can write a genuine response directly addressing the customer’s situation. This direct connection between consumers and brands gives small businesses the social media marketing advantage.

 

Social media marketing establishes you as an authority in your industry.

 

Can Social Media Really Help My Business

 

By answering questions, giving advice and sharing relevant information, you can show your leadership.

If you use this strategy regularly, it can greatly increase your brand’s reach. Your answers to common questions will come up in Google search, as well as in particular social channels. Other users will start to retweet or share to your posts or refer friends and colleagues to your social media team when they have questions. And new leads, impressed with your helpful information, will be more likely to visit your site and purchase your products.

All without ever asking anyone to buy!

Social media is a crucial part of your local business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.

As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social media platforms like TikTok for purchasing decisions. Those who have a strong social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers. Which company do you want to be?

 

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