You don’t do it with traditional marketing. You do it by putting your plastic surgery practice front and center on the Internet. Why the Internet?—because when people need to find a plastic surgeon, they don’t turn to the Yellow Pages, they turn to Google. They pull out their iPhones and type in words like “best rhinoplasty surgeon” or “plastic surgeon near me”.
If you want your practice to be the one people see, you need to take a more sophisticated approach to marketing.