You don’t do it with mailers or brochures. You do it by putting your physiotherapy practice front and center on the Internet. Why the Internet?—because when people need to find a new physiotherapist, they don’t turn to the Yellow Pages, they turn to Google. They pull out their iPhones and type in words like “pediatric physiotherapist” or “physiotherapist near me”.
If you want your practice to be the one people see, you need to take a more sophisticated approach to marketing.